Interactive Video Marketing 101
There must be at least a hundred reasons why video should be your first choice for digital marketing and that's why it has become the preferred method of consuming content as well as communicating a message to potential customers, with conversion rates 2 to 3 times higher than banners or still images. But, by adding a clickable call-to-action within the same video you could increase those numbers by as much as 600%! That's right, this one extra step can dramatically improve your results, but hold that thought, I'm getting ahead of myself! Let's start with your website to see how video improves SEO too!
Start with an explainer video, they're great for describing your company as well as individual products and services throughout your website, search engines love them, a lot!
Marketing With Video is a Must!
What is an Explainer Video?
What Is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
8 Powerful Reasons to Use Video Marketing
1. Video Boosts Conversions and Sales
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!
Why Do I Need Video?
Video Marketing definitely has it's advantages. You can glance at a picture, but you have to "watch" a video. Video keeps viewers engaged longer, improves SEO, and increases conversion rates by 2 to 3 times more than static images.
What is Video Marketing?
Video Requires Less Effort To Consume
Window shoppers like to shop, not search through articles. You can pack a lot of info in a short video, make them fun, informative and give them maximum access to contact info, no searching, no reading.
Recording a video yourself allows you to give viewers a much more personal experience, they also get to see who they may be buying from which helps build trust.
Don't have Experience with Video?
Video doesn't have to be professional quality and scripted, just look at the stuff on YouTube! Be sure to engage viewers right away and tell them what they want to know. Can you tell a compelling story in 90 seconds? A quality marketing video is fun, will tell viewers the info they are looking for and increases conversion rates.
Connecting with YOUR customers
Know your customers and where to reach them. Millennials open emails if the word "video" is in the subject line
Once you know who your customers are it's just a matter of picking the best platforms to use. It could be a combination of email and Facebook or Facebook, Linkedin and Twitter.
Don’t ignore LinkedIn video ads More
CRM "customer relationship management" is your most valued marketing tool, it's where customer data and interactions are stored from lead generation and appointments and used for drip email campaigns etc. The drawback is that they take time to fill out and understand. Look for a CRM that helps automate redundant tasks, ''they are out there" so you can concentrate on creating engaging video! CRM's that perform other valuable functions should be sought out. AI, machine learning and augmented sales features can greatly improve conversions rates and enter data for you.
Passive Video vs Interactive Video
A "passive" video is a regular video that is watched but not participated in. An "interactive" video can ask you to shake it's digital hand, several times! Some programs allow you to be very creative in the timing, placement, type and number of call-to-actions in your video offering viewers a wide variety of options to click throughout the video.
2. Video Shows Great ROI
To get you even more excited, 83% of businesses say that video provides good return on investment
3. Video Builds Trust
Trust is the foundation of conversions and sales and building trust should be a goal of its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them with interesting and useful information.
4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.
5. Video Appeals to Mobile Users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent.
6. Video Marketing Can Explain Everything
98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page.
7. Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services.
8. Video Encourages Social Shares
76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares.
For a deeper dive into video marketing see the article at Dreamgrow.
Your website is the command center and home to all content. It's where you spend many hours searching for the right content, keywords and features, then tie it all together. It's also your store front and calling card, inviting visitors to consume your information, buy your products, collect their information and answer all their questions. Your landing page is where the sale actually takes place and provides you with critical leads for future email campaigns. All pages should link purchases, newsletter signups and other offers to your landing page, as should links from outside your website. The goal is to convert as many "browsers" into buyers and future sales leads as possible to make your business succeed. CONTACT information. (phone numbers & email addresses) are king!
Keep in mind, digital marketing is evolving and to stay in the game you must be aware of who the players are and the best tools currently available. Also, Millennials and Gen X'ers are more mobile as are many salespeople where working on-the-go is high priority.
AI and machine learning are getting better but they require deeper integrations "APIs" to achieve meaningful performance and analytics. Not everyone has invested in this and may require some research for the top players. Investment in API is expected to peak in about 5 to 10 years according to Gartner.
THE DO'S AND DON'TS OF THE CALL TO ACTION
One of the most under-appreciated strategies in marketing, yet, one of the most powerful, is the call to action. There is a huge misconception that the call to action is a simple prompt at the end of a message that will direct viewers to buy. As much as we’d like to believe that your video, website, ad, or email, is just THAT good, and that every viewer who comes across your message will make it to the end and act in the exact way you had intended—we know better. You could develop the most killer marketing video—but without a proper call to action, your efforts may be wasted if your audience isn’t sure what to do next, or how to do it. More