Comprehensive Integrations and API's = Meaningful Data
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What is CRM analytics? Also known as customer analytics, CRM analytics is a catch-all term used to describe the various programs and processes designed to capture and analyze all available pertinent customer data, and to present any findings in user-friendly ways. The goal, of course, is to use this analyzed data to make better-informed, customer-conscious business decisions. CRM analytics is useful for businesses of all sizes, but it is especially vital for large organizations that deal with (potentially) thousands of customers a day. With so many different clients being serviced at once, it can be difficult for those in sales, customer service, marketing, and any department who might be involved to keep track of where each customer is in the sales funnel.
The data collection and analytics capabilities of Verb's application inform our users right on their device how long the prospects watched the video, how many times they watched it, and what they clicked-on. It then displays information within the application to immediately separate hot leads or interested customers from those that haven’t seen the video or otherwise expressed interest in the content. These capabilities provide for a much more efficient and effective sales process, resulting in increased sales conversion rates. The application also tracks customer purchases and provides tools for corporate management to monitor field activity for tracking the effectiveness of campaigns, as well as compliance. VERB’s advanced APIs now integrate with virtually all back-end systems in the direct sales industry, without additional account configuration or sign-in required.
Due to the costs and disruptions associated with switching CRM software in legacy systems, a streamlined version of Verb's interactive software is set to be integrated throughout major platforms. New subscribers can keep old systems and still have the ability to add other interactive features as they see fit. Go here to see how these large companies will help to sell Verb's software.
Verb's API's and comprehensive integrations into all cloud providers assure meaningful data across the board whether directly signed up with Verb or another service provider such as Oracle NetSuite, Adobe, Microsoft or Salesforce. Many users may already be committed to using one of these platforms but can be sure to get the same quality of data when choosing to add Verb to their marketing arsenal.
Email is still a major component of today's marketing and this is an area where Verb really shines. Videos can be sent by email or text and is much more likely to be opened out of curiosity if nothing else, but once opened, the video promotes your products while the interactivity and analytics take over, recording/tracking any item clicked on, how long they watched and capturing any data a customer may enter. The way in which clickable taggs are presented help to maintain interest while offering instant access to the information they may need to find more information or make a purchase. Show me!
The mobile app allows you to personalize interactive tagg videos, create and manage custom drip email campaigns with clients and prospects. The platform also facilitates tracking and measurement of customer engagement through simple, yet detailed analytics.