Comprehensive Integrations and API's = Meaningful Data
Verb Engages Gartner: Gartner is the world's leading research and advisory company. We equip business leaders with indispensable insights, advice and tools to achieve their ...
My worries about how the company would integrate into all of the large platforms were put to rest once Gartner came into the picture. I knew it would be a daunting task at best, but that is Gartner's specialty! Rory and team worked closely with them, redesigning the software, adding features and API's to ensure the new integrations would accomplish their goal to capture the data needed in order to provide the best analytics possible. You'll get insights into how your video is received, email campaigns and more.
Verb's API's and comprehensive integrations into all cloud providers assure meaningful data across the board whether directly signed up with Verb or another service provider such as Oracle NetSuite, Adobe, Microsoft or Salesforce. Many users may already be committed to using one of these platforms but can be sure to get the same quality of data when choosing to add Verb to their marketing arsenal.
Email is still a major component of today's marketing and this is an area where Verb really shines. Videos can be sent by email or text and is much more likely to be opened out of curiosity if nothing else, but once opened, the video promotes your products while the interactivity and analytics take over, recording/tracking any item clicked on, how long they watched and capturing any data a customer may enter. The way in which clickable taggs are presented help to maintain interest while offering instant access to the information they may need to find more information or make a purchase. Show me!
The mobile app allows you to personalize interactive tagg videos, create and manage custom drip email campaigns with clients and prospects. The platform also facilitates tracking and measurement of customer engagement through simple, yet detailed analytics.