How do you get to Carnegie Hall?
Interactive Video Coarse
How To Make Interactive Marketing Videos With VERB's Platform
Keep Your Video Short, Sweet and to the Point!
Two minutes or less is optimal for a marketing video. Time is precious to viewers, so get right to the point with quality information. Tell them what you want and tell them what to do, don't beat around the bush.
Telling Your Story with Passion.
Structure - Think of your video as a book...
I read somewhere that there were a group of telemarketers that were required to wear a suit and tie when reporting to work or on the telephone with prospective customers. The idea was that even though customers could not see them, the extra confidence of dressing professionally gave them a confidence that could be detected over the phone. In a video, potential customers can see you and can pick up on your confidence level much easier than over the phone. Be passionate and sincere when making a video and tell them why YOU believe. These are powerful ideas to quickly build trust.
Your video should tell a story, but a complicated story may have many chapters that share different but important parts of the story. Break your story down into chapters if you plan to engage viewers to take several actions. This will give them the opportunity to respond at the end of each chapter while that content is fresh in their mind.
Punctuate Each Chapter of Your Story with a Call-To-Action
If you have three different actions viewers are to consider choosing, each action should follow it's own chapter. Each chapter should describe exactly what they will find in a link, just before the link is presented to them.
Sometimes only a short story is needed with only one link necessary, but consider additional links for appointments, downloads, free trials or more information.
Sales pitch - Are you getting to the age when coffee no longer gives you a kick-start in the morning? If this sounds like you, it might be time for Smart Coffee! Smart Coffee's ingredients boost energy, curbs appetite and helps your focus!
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