|
|
Create a list of business plans for State & Local Governments & Municipalities covering all Elected positions like Mayor, Police Chief & Governors
All plans for these positions should include specific policies that define it and differentiate from others in a way that when a set of policies are implemented, the results are measurable against the job descriptions goal as well as other plans
Each position to include it's primary objectives and criteria to measure success.
Each position to include secondary goals
The goal is to end up with at least 2 plans that carry out the job for each position that reflect liberal and conservative positions and can be rated on effectiveness.
The end goal is to have a public list of job descriptions that must be adhered to by using plans that are approved "and work" to achieve the goals of the job. Policies that do not work should also be identified and forbidden to be used. All of these positions should be strictly held to stated policies and goals achieved, otherwise elected officials are to be removed with a default position to carry out remainder of term.
All plans for these positions should include specific policies that define it and differentiate from others in a way that when a set of policies are implemented, the results are measurable against the job descriptions goal as well as other plans
Each position to include it's primary objectives and criteria to measure success.
Each position to include secondary goals
The goal is to end up with at least 2 plans that carry out the job for each position that reflect liberal and conservative positions and can be rated on effectiveness.
The end goal is to have a public list of job descriptions that must be adhered to by using plans that are approved "and work" to achieve the goals of the job. Policies that do not work should also be identified and forbidden to be used. All of these positions should be strictly held to stated policies and goals achieved, otherwise elected officials are to be removed with a default position to carry out remainder of term.
Business Plans
A study should be done to identify the most successful and the least successful government entities and their policies, and policies "if any" that must not be used.
Create or task a department to build a list of all elected positions, job title, goals and policies used in the performance of duties.
Create an oversight and enforcement department to review and rate each entity and enforce.
Create or task a department to build a list of all elected positions, job title, goals and policies used in the performance of duties.
Create an oversight and enforcement department to review and rate each entity and enforce.
What would happen if THIS were to occur?
How to: Entice visitors "potential influencers" to first try a sample to see if they like it and works for them. If so, tell them that if they can get just 5 people to sign up for the monthly subscription to the product through my link, I will pay the initial fee for their first 100 samples and their initial cost becomes zero. OK, I need to try the coffee first, sign up if I like it and see how everything works first before I promote this idea....
Business #1 - Revital U - smart coffee - cocoa - capsules
Sales pitch - Are you getting to the age when coffee no longer gives you a kick-start in the morning? If this sounds like you, it might be time for Smart Coffee! Smart Coffee's ingredients boost energy, curbs appetite and helps your focus!
Benefit 1
How many ways can I promote, 1 - this website, 2 - interactive video marketing,
and 3 - home based businesses as the best combination to make money???
and 3 - home based businesses as the best combination to make money???
Utilize this website to promote lines of home based businesses based on the advantages they offer PLUS the advantages of interactive video apps, while offering ways to help them get started if they are willing to help me. In other words, their needs to be a benefit to me for whatever i'm doing. lead generation, building a growing revenue stream, or just being a nice guy for free...
Should I be Marketing Businesses, Selling products, or both?
Sometimes only a short story is needed with only one link necessary, but consider additional links for appointments, downloads, free trials or more information.
Short Story?
If you have three different actions viewers are to consider choosing, each action should follow it's own chapter. Each chapter should describe exactly what they will find in a link, just before the link is presented to them.
Punctuate Each Chapter of Your Story with a Call-To-Action
Your video should tell a story, but a complicated story may have many chapters that share different but important parts of the story. Break your story down into chapters if you plan to engage viewers to take several actions. This will give them the opportunity to respond at the end of each chapter while that content is fresh in their mind.
I read somewhere that there were a group of telemarketers that were required to wear a suit and tie when reporting to work or on the telephone with prospective customers. The idea was that even though customers could not see them, the extra confidence of dressing professionally gave them a confidence that could be detected over the phone. In a video, potential customers can see you and can pick up on your confidence level much easier than over the phone. Be passionate and sincere when making a video and tell them why YOU believe. These are powerful ideas to quickly build trust.
Structure - Think of your video as a book...
Telling Your Story with Passion.
Two minutes or less is optimal for a marketing video. Time is precious to viewers, so get right to the point with quality information. Tell them what you want and tell them what to do, don't beat around the bush.
Keep Your Video Short, Sweet and to the Point!
How To Make Interactive Marketing Videos With VERB's Platform
Interactive Video Coarse
How do you get to Carnegie Hall?
Point 3: Data Capture - Another point should be touched on here, if you email or post a regular video, you will never know how many people watched it, for how long or anything else, unless they find your call-to-action and respond to it.
Engagement OK, So now we know how it's possible to increase conversion rates up to 600% just by putting links in a video, so how is it possible to increase that even more? OK, Creating a Marketing video that stirs emotion can be a true art, but with Verb's interactive video taggs you don't have to have acting experience in order to create engagement. Look at the taggs as another tool to garner viewer attention and peak interest. You have to admit that when you first saw a tagg "appear" it had your attention, in fact every time I watch one of the videos I'm watching and waiting for it to appear. Use this to your advantage in setting it up, when a link magically appears right in front of them, it becomes like a super-link, a super convenient way to connect right thru the video, exactly when that interest is peaked. You can capture viewer attention ! This engages viewers and lets you set up a little timing to create that impulse to click on your link!
I want to give you an example, but let me quickly give you a little of my background. In 2009 I was laid off from a large construction outfit, and so with no jobs available I started a home repair and remodeling business and shortly there after, started on my first website. I really like remodeling, but I had to give it up, due to back problems. Suffice it to say that I was really frustrated that for the previous 8 years and hundreds of hours I spent on learning how to build my website and fine tune the SEO, it looked like it was going to be a complete waste of time and effort. So I retired at 63 and was looking for something to invest in when I ran across Verb. I was super intrigued with the concept of Rory's technology, but I struggled at first to grasp the whole picture as to how he was to build this new business with so many pieces to keep up with. And so it began... Over the last couple of years I've put together a healthy dose of (all things VERB) , I have over 25 pages of due diligence on a message board and a brand new website that covers different aspects of the technology and basic marketing information. So when I decided to put together a page on just conversion rates, I wanted to have a little fun with it and threw in a few gifs! I want you to go there by clicking on THIS link, but not just yet... (Point to and put up the dd link)
OK, are you ready to let me pick your brain for a minute?
Answer these questions for yourself.
1-Do you know where the link is?
2-Were you waiting for it to appear?
3-Do you know what the link points to?
4-When you saw it appear. were you thinking about clicking on it?
5-Did my lead-in give you enough information about the link?
6-Was there any expectation or anticipation, or were you bored with this video and thinking about closing it out?
Guys, this is powerful, it's like a light going off in your head! When the link appeared you were VERY AWARE of it and probably already knew you would click on it because you already knew what it was for and exactly where it was, but there's another element at play, not only do you give everyone instant access to the link, it adds significant interest in the way that you present the link. The main advantage of interactive video is that potential customers never have to search or waste time when answering your call to action, but the link itself can be used to create a more interesting video creating more engagement and with a little timing creates an added impulse to click!
Just know that it's important to lead up to the link you're about to present so they know it's coming, know what it's for and know exactly where it is,,,, they will be paying attention, and you can repeat the process for each link in your video.... The better you get at making interactive videos that create anticipation and that impulse to buy, the happier you'll be. I can see how a well targeted and compelling interactive video Ad could dramatically increase your conversion rates for lead generation and more importantly sales!
I hope you found this video helpful. Let me know if YOU run into any barriers in making your interactive videos, and I would love to hear about your successes!
Send me your test video here ............. and let me know if I can be of any help!
BTW, if you need to learn more about Verb as an investment here's ................. MY DD and here's ................. Verb's Website! I also recommend this page on management, and this......................... page on Growth!
Congrats again, and please tell me your thoughts on this video!
I want to give you an example, but let me quickly give you a little of my background. In 2009 I was laid off from a large construction outfit, and so with no jobs available I started a home repair and remodeling business and shortly there after, started on my first website. I really like remodeling, but I had to give it up, due to back problems. Suffice it to say that I was really frustrated that for the previous 8 years and hundreds of hours I spent on learning how to build my website and fine tune the SEO, it looked like it was going to be a complete waste of time and effort. So I retired at 63 and was looking for something to invest in when I ran across Verb. I was super intrigued with the concept of Rory's technology, but I struggled at first to grasp the whole picture as to how he was to build this new business with so many pieces to keep up with. And so it began... Over the last couple of years I've put together a healthy dose of (all things VERB) , I have over 25 pages of due diligence on a message board and a brand new website that covers different aspects of the technology and basic marketing information. So when I decided to put together a page on just conversion rates, I wanted to have a little fun with it and threw in a few gifs! I want you to go there by clicking on THIS link, but not just yet... (Point to and put up the dd link)
OK, are you ready to let me pick your brain for a minute?
Answer these questions for yourself.
1-Do you know where the link is?
2-Were you waiting for it to appear?
3-Do you know what the link points to?
4-When you saw it appear. were you thinking about clicking on it?
5-Did my lead-in give you enough information about the link?
6-Was there any expectation or anticipation, or were you bored with this video and thinking about closing it out?
Guys, this is powerful, it's like a light going off in your head! When the link appeared you were VERY AWARE of it and probably already knew you would click on it because you already knew what it was for and exactly where it was, but there's another element at play, not only do you give everyone instant access to the link, it adds significant interest in the way that you present the link. The main advantage of interactive video is that potential customers never have to search or waste time when answering your call to action, but the link itself can be used to create a more interesting video creating more engagement and with a little timing creates an added impulse to click!
Just know that it's important to lead up to the link you're about to present so they know it's coming, know what it's for and know exactly where it is,,,, they will be paying attention, and you can repeat the process for each link in your video.... The better you get at making interactive videos that create anticipation and that impulse to buy, the happier you'll be. I can see how a well targeted and compelling interactive video Ad could dramatically increase your conversion rates for lead generation and more importantly sales!
I hope you found this video helpful. Let me know if YOU run into any barriers in making your interactive videos, and I would love to hear about your successes!
Send me your test video here ............. and let me know if I can be of any help!
BTW, if you need to learn more about Verb as an investment here's ................. MY DD and here's ................. Verb's Website! I also recommend this page on management, and this......................... page on Growth!
Congrats again, and please tell me your thoughts on this video!
OK, Let's talk about friction...... For this example, I would define friction as the amount of time it takes between the moment you decide to take an action, and the moment you figure out how to do it. So, if it only takes 20 seconds to figure out where the link is, is that too much friction? How about 10 seconds? How about 5 seconds? There are lots of reasons why a first time viewer may not respond to a regular video, but I believe the biggest is that they just don't want to get distracted and take the time, it's not like they asked for anything, right?....... Have you ever checked your email and found something you needed to take care of, but skipped it for the time being because you were pre-occupied with something else? Truth is, people are bombarded with Ads and most won't go thru the hassle of seeking out web addresses, finding and punching in phone numbers or bother looking for a link to get to the information, unless It's convenient. Eighty percent of the time they will skip an offer even if they are interested in it, if they have to leave the video to get it. But placing a link directly in the video could increase conversion rates by up to 600 percent on this one statistic alone! Sounds crazy right? I don't know that you could capture all 80 percent of those people to get the full 600% increase in conversion rates, but there's another element that I believe is just as powerful, making it possible to EASILY increase conversion rates OVER 600%!
Intro: Hey! Congratulations on taking the plunge into interactive video.... I'm Mike...... before I get started, I want you to know that I'm really interested in how you like this video. I'm going to give you a summary of what I've learned over the last couple of years while doing my due diligence on Verb along with my own thoughts from when I'm confronted with a marketing video. If you can understand "what's in someone's head" when they're watching one, it should help you in making yours. I'll leave a link at the end, so please let me know what you think to help improve future videos....
Video has always been an excellent way to connect and share a message, it's about as up-close and personal as you can get without actually being there. But, today's marketing videos are passive, really nothing more than just a recorded message designed to be consumed with no way to send a message back, because once you ask someone to take an action, they have to leave the video to get the link, and most will just continue with whatever they were doing. You can tell someone to pick up the phone and call you, or tell them to look somewhere to find a link, but what you may not realize is that, even if they want your product, 80% of them will not take the extra time & trouble, once they leave the video.... This is a major barrier and the friction that Rory keeps referring to that prevents 80% of interested viewers from taking action. To say it another way, the lack of a convenient way to connect with you effectively blocks 80% of potential customers that ARE interested in your offer. This is where Verb's interactive taggs really shine! Placing links conveniently in the video, while it's playing, can pay off big by giving you a chance to capture those sales.
Video has always been an excellent way to connect and share a message, it's about as up-close and personal as you can get without actually being there. But, today's marketing videos are passive, really nothing more than just a recorded message designed to be consumed with no way to send a message back, because once you ask someone to take an action, they have to leave the video to get the link, and most will just continue with whatever they were doing. You can tell someone to pick up the phone and call you, or tell them to look somewhere to find a link, but what you may not realize is that, even if they want your product, 80% of them will not take the extra time & trouble, once they leave the video.... This is a major barrier and the friction that Rory keeps referring to that prevents 80% of interested viewers from taking action. To say it another way, the lack of a convenient way to connect with you effectively blocks 80% of potential customers that ARE interested in your offer. This is where Verb's interactive taggs really shine! Placing links conveniently in the video, while it's playing, can pay off big by giving you a chance to capture those sales.
Description: This video digs down to help explain how Verb's interactive taggs really work to increase conversion rates up to 600% compared to basic video, and understand how even higher rates are attainable.