Call to Actions

In-Video Call To Actions Increase Conversion Rates 

The term "Interactive" can mean a variety of things when discussing video, but if you're looking for Conversions, Lead Generation & Sales, it means that your call-to-actions "CTA's" go directly inside and become part of the video. YouTube allows CTA's to be added on top of their videos but are limited in their use. ​True interactive marketing videos are more flexible, can be created on your smartphone, embed on websites, emailed or shared on a variety of social platforms without losing it's most valuable asset, the interactive call-to-actions.

Are Your Call To Actions Causing Friction? 

Even the most beautiful, informative and persuasive websites will require visitors to take that last step.  If you've convinced your visitor to buy your product or service but they don't see the link,  chances are they won't search for it.  A call-to-action should be clear, easily found and convenient . It's a fact that if a visitor wants to purchase your product, convenience is key! Adding call-to-actions to your marketing videos can be a real game changer. ​They add new possibilities while capturing more leads, more sales and more data points for better analytics.

Conversion Rates

When testing a basic video beside the same video with interactivity added, the interactive video can increase conversion rates up to 10 times or more.

How To Make YouTube Videos Interactive

The video below shows the process of adding a Spotlight box "link" to a YouTube video. This is a nice feature allowing tubers to link to other sites.

Marketing With Interactive Video

Data has already established that video is superior to banners and static images for conversion rates, but Interactive video can improve those rates up to 6 times more than regular video, but tests have seen over a 1,000% increase!
Tagg is a new CRM/Sales tool from Verb Technology available today and currently undergoing integrations with  the major platforms like Salesforce and Microsoft, but should be everywhere by the end of 2019. Theses videos will be able to perform as a CRM, generate leads and close sales on virtually any social media players like Twitter, Snapchat, Facebook and many others. More

THE 6 KEY INGREDIENTS
OF A PERFECT INTERACTIVE VIDEO

  It’s official: video marketing is booming, and the savviest marketers are looking to interactive video to differentiate their brands from the crowd. 
Why interactive?
Customer Relationship Management software “CRM” is crucial to businesses for Marketing. It's where all customer leads, appointments and general information is entered and tracked for email and other promotional campaigns. It's also very time consuming and cumbersome to use, yet it's still the largest and fastest growing software market, about $40 billion currently.  Verb Technology has figured out a way to “connect” a CRM to a video, creating an extremely effective and completely new marketing tool that not only automatically performs the job of the CRM, but increases lead generation and sales up to 10 times more than regular video. The videos can be just as effective in areas like e-learning, data collection and much more.
5 TYPES OF VIDEO THAT SPICE UP ANY MARKETING STRATEGY
​There's a new company pioneering this technology combined with a CRM to optimize conversions, tracking, data collection, analytics and get this, you can email this video and the CTA's go along for the ride, how cool is that?
How to put a video in front of your customer?
Your website is the best place to start utilizing video. Google loves video and so will your visitors, it's a no-brainer for SEO.​
Email is a staple for marketing and videos can increase conversion rates 2 or 3 times. Interactive video can increase them at a much higher rate.
Social Media platforms platforms like Snapchat and Twitter 
​Content preferences
Engage with Brands on Social Media: A Framework​
​VerbCRM is the Next Revolution in 
Interactive Video Marketing
Verb lets you record a video, tag it with call-to-actions,  share on
social media platforms and receive notifications, all from your smartphone!
​Verb has the leading Application for Direct Sales
​At Dr2 Marketing, there are no boring signatures allowed. We can help you spice things up on your leading form of communication with clients and create a call to action that is always there! Learn how in today's video!
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