In-Video Call To Actions Increase Conversion Rates
The term "Interactive" can mean a variety of things when discussing video, but for if you're looking for Conversions, Lead Generation & Sales, it means that your call-to-actions "CTA's" go directly inside and become part of the video. YouTube allows CTA's to be added on top of their videos but are limited in their use. True interactive marketing videos are more flexible, can be created on your smartphone and have the ability to be embed on websites, emailed or shared on a variety of social platforms without losing it's most valuable asset, the interactive call-to-actions.
When testing a basic video beside the same video with interactivity added, the interactive video can increase conversion rates up to 10 times or more.
How To Make Interactive Video
The video below shows the process of adding a Spotlight box "link" to a YouTube video. This is a nice feature allowing tubers to link to other sites.
Marketing With Interactive Video
Data has already established that video is superior to banners and static images for conversion rates, but Interactive video can improve those rates up to 6 times more than regular video, but tests have seen over a 1,000% increase!
Tagg is a new CRM/Sales tool from Verb Technology available today and currently undergoing integrations with the major platforms like Salesforce and Microsoft, but should be everywhere by the end of 2019. Theses videos will be able to perform as a CRM, generate leads and close sales on virtually any social media players like Twitter, Snapchat, Facebook and many others. More
THE 6 KEY INGREDIENTS
There's a new company pioneering this technology combined with a CRM to optimize conversions, tracking, data collection, analytics and get this, you can email this video and the CTA's go along for the ride, how cool is that?
How to put a video in front of your customer?
Your website is the best place to start utilizing video. Google loves video and so will your visitors, it's a no-brainer for SEO.
Email is a staple for marketing and videos can increase conversion rates 2 or 3 times. Interactive video can increase them at a much higher rate.
Social Media platforms platforms like Snapchat and Twitter
Engage with Brands on Social Media: A Framework
Verb GO is the Next Revolution in
Interactive Video Marketing
Verb GO lets you record a video, tagg it with call-to-actions, share on
social media platforms and receive notifications, all from your smartphone!
Verb has the leading Application for Direct Sales
Integrate this one tool into your marketing strategy and see your conversion rates INCREASE and spend DECREASE!