Content Marketing
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Connecting The Right People
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To The Right Information
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What Is Content Marketing?
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Video is King of Content, for TWO reasons.
First, By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015. More
Second, With Interactive taggs, a video can be your window to the world. You can pack several messages in the same video while presenting links to the desired content, then send them through text, email or share on social sites to potential customers. A compelling video with call-to-actions "right in the video" is a powerful marketing tool.
Verb's Interactive Links Increase Engagement!
Create videos that really engage viewers by timing links to appear exactly when needed. Verb's unique taggs add curiosity to the mix with links appearing while you draw attention to them "right-in-the-video" just begging to be clicked. Isn't that terrible? :) |
Create Your Own Wish-book Inside an Interactive Video!I'm not sure when Sears stopped printing their Christmas catalogs, but I sure do remember spending hours on end flipping through those pages with thoughts of Santa! Yep, the good old days! "Big Smile"
How much do you think it cost for printing and to have those heavy things shipped? A lot I'm sure, but the good news is that you can now create a modern version of your own catalog and ship as many as you like to potential customers for free! How many items do you sell? How many categories do you have? Just tagg a link to each one in the video linking your viewers to the same full color glossy pictures! The flexibility of Verb's interactive technology allows you to focus efforts on one item only, or as many as you like. 
Have Lots of Information to Share?
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Mini Website
Content management is the process of organizing and consolidating a mix of different pieces of content.
Should your content become overwhelming, showcase only the most important aspects when applicable.
Should your content become overwhelming, showcase only the most important aspects when applicable.
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You can create a video and add more links at a future date. In the video below, a tagg was added every week or two to keep all relevant links in the same handy video.
Video
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In the Video below, Content Management
takes on a whole new meaning when presenting timely due diligence accumulated on this tech company preparing for a new launch! |
Check out these videos for more ideas!
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