Content Marketing
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Connecting The Right People
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To The Right Information
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What Is Content Marketing?
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Video is King of Content, for TWO reasons.
First, By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015. More
Second, With Interactive taggs, a video can be your window to the world. You can pack several messages in the same video while presenting links to the desired content, then send them through text, email or share on social sites to potential customers. A compelling video with call-to-actions "right in the video" is a powerful marketing tool.
Create Your Own Wish-Book or Mini Website Inside an Interactive Video!
I'm not sure when Sears stopped printing their Christmas catalogs, but I sure do remember spending hours on end flipping through those pages with thoughts of Santa! Yep, the good old days! "Big Smile" - How much do you think it cost to have those things printed and shipped out??? A lot I'm sure! The good news is that you can now create a modern version of your own catalog and ship it to potential customers for free! How many items do you sell? How many categories do you have? Just tagg a link to each one in the video linking your viewers to the same full color glossy pictures! The flexibility of Verb's interactive technology allows you to focus efforts on one item only, or as many as you like.
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There are lots of ways to keep viewers engaged, but Verb's unique taggs add curiosity to the mix with links appearing while you draw attention to them "right-in-the-video" just begging to be clicked. Isn't that terrible? :)
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Laying Out taggs in Your Video
For lead generation & Sales, Verb is second to none. Whatever you're selling, you can easily create a video tailored for your business by tagging links that appear only when you need them or include them during the entire video, at the beginning, or just at the end...
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Give viewers a menu to choose from with taggs
linking to various landing pages on your site. 
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Watch this video to see how she does it!
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Mini Website
Content management is the process of organizing and consolidating a mix of different pieces of content.
Should your content become overwhelming, showcase only the most important aspects when applicable.
Should your content become overwhelming, showcase only the most important aspects when applicable.
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You can embed, share or email a video telling everyone more taggs will be added at a future date. In the video below, a tagg was added every week or two to keep all relevant links in the same handy video.
Video
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As you will see in the Interactive Video below, Content Management
takes on a whole new meaning when presenting timely due diligence accumulated on this tech company preparing for a new launch! |
Check out these videos for more ideas!
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