What Is Direct Marketing?

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
The above definition could also apply to anyone that targets a certain demographic through social media.

Direct Marketing

Direct Marketing can be broken down into sub categories such as Direct Sales, Network Marketing, Multi-level Marketing and Affiliate Marketing.  
Direct Selling or Direct Sales refers to earning sales commissions from a supplier through direct contact with your customers in a non retail environment.
In Multi Level Marketing and Network Marketing you earn commissions from sales and from the recruitment of additional salespeople "influencers" creating a down-line of distributors.
Verb's Direct Sales Master Class Series
Learn from top CEOs in the industry!
​Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts

The Direct Selling Industry

 Direct Selling is a huge industry "about 200 billion dollars" with thousands of companies around the globe. 
The reputation of the direct selling industry has been hurt by shady companies with poor marketing tactics, strategies and support, leaving independent distributors with little opportunity for success. Thankfully, there are a lot of great companies associated with organisations like the DSA which serves to promote, protect and police the direct selling industry while helping direct selling companies and their independent salesforce become more successful.  The Direct Selling World Alliance is a global organization serving thousands of Direct Selling members with resources dedicated to improving their personal and professional development, training, selling, recruiting, and operational strategies. Direct Sales is a huge industry and growing, with many opportunities for Brand Influencers to work with a successful company with great products. Multi level marketers that find a new company with a great product can get in early and create a large and very lucrative down-line.  Large enterprises like Isagenix as well as relative newcomers like revital U are adopting the latest in Direct Sales & Marketing platforms that make the process easier, thus more lucrative.  Verb Technology even has a Learning Management System to educate customers and new influencers about products and opportunities.

Verb's Marketing Software is GDPR Compliant!
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Direct Selling World Alliance Adopts Verb Technology's Enterprise Marketing Application for Direct Sales
​“We founded the DSWA nearly two decades ago with the goal of empowering direct sellers with the training and tools to run their own independent businesses,” said DSWA.org CEO and Co-founder Nicki Keohohou. “With the comprehensive professional development programs we offer, as well as a variety of other valuable resources and coaching, we are dedicated to helping direct sales professionals achieve personal and financial success. Through this partnership with VERB, we’ll be looking to improve on that mission by fostering better communication between the DSWA and its collective members. Having been involved in the direct sales industry for many years, we recognize the tremendous value VERB’s technology and tools can provide.”
McKinley Oswald, VERB’s President of Global Sales added, "This relationship goes much further than just another client for our platform. It represents a strategic partnership wherein we can get our technology and tools into the hands of some of the top distributors globally. Being embraced by the DSWA and Nicki, who is such a highly respected member of the direct sales community, is strong validation of the effectiveness of our application, as well as our market leading position in the industry.
Verb Technology Company, Inc.
Verb CRM is a new platform already adopted by some of the largest enterprises listed in the Top 100 MLMs & Global Direct Sellers for 2019
www.foreverliving.com - www.nuskin.com - www.youngliving.com - www.isagenix.com - www.worldventures.com - www.teambeachbody.com
www.mystream.com - www.naturessunshine.com - www.sisel.net  www.4life.com - www.mannatech.com - www.morinda.com - www.ariix.com
If you need a little coaching, check this guy out!
​Victor Antonio - series
Direct Selling in 7 Simple Steps
The Direct Marketing Industry is Rapidly Adopting Verb's Platform
Verb's new platform for direct sales has many features that help to keep everyone industry compliant while increasing sales. Distributors share company provided content to customers and potential distributors such as product details, promotional sites, educational videos and support.
The Power of Sampling

Direct Sales and Multi-level Marketing is growing exponentially
Introducing "LEARN",  Verb's new Learning Management System

What Does Future Growth Look Like For Direct Sales?

Many of the Influencers or "independent distributors" in direct marketing work part time for extra income while others are full time and very successful. It is expected that the coming displacement of workers will benefit from the direct selling industry as more and more people look to direct sales for extra income.  Verb's ability to close sales with little to no sales skills should make the transition much less painful!​
Technology is steadily eliminating jobs and the Direct Sales industry is always in need of salespeople. Verb's new platform takes most of the sales skills out of the equation and makes selling easier and more profitable for independent distributors.

Verb Has The leading Platform for the Direct Sales Industry

Click here to learn more about the platform.
86% of young Americans want to be a social media Influencer
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