Interactive Video Marketing and Sales
When testing a basic video beside the same video with interactivity added, the interactive video can increase conversion rates by up to 10 times or higher.
How To Make Interactive Video
The video below shows the process of adding a Spotlight box "link" to a YouTube video. This is a nice feature allowing tubers to link to other sites.
Marketing With Interactive Video
Data has already established that video is superior to banners and static images for conversion rates. Interactive video can improve those conversion rates even more, up to 6 times or more than regular video!
This is a new CRM/Sales tool from Verb Technology available today and currently undergoing integrations with some of the largest platforms like Salesforce and Microsoft, but should be everywhere by the end of 2019. Theses videos will be able to perform as a CRM, generate leads and close sales on virtually any player such as Twitter, Snapchat, Facebook and many others. More
THE 6 KEY INGREDIENTS
What is Interactive Video Marketing?
The term "Interactive" can mean a variety of things when discussing video, but in the world of Video Marketing it means that your Call-To-Actions go directly inside and become part of the video. There's a new company pioneering this technology combined with a CRM to optimize conversions, tracking, data collection, analytics and get this, you can email this video and the CTA's go along for the ride, how cool is that?
Some video players like "youtube" allow CTA's on top of the video but most still require a separate link and very limited in their use.
Interactive videos will have the ability to be posted or embedded on most platforms without losing the interactivity, which is the biggest reason these videos can increase conversion rates by up to 600% or more when compared to non-interactive video.
Watch this video from Twitter's player to see how effectively this lady introduces her products and services with clickable icons.
Verb is the first company to combine interactive technology with a CRM for Marketing, Lead Generation, Analytics & Sales. The software is the first that lets you record a video from your phone, place the CTA's in the video and post to Twitter or start an email campaign!
All Media Platforms
How do you put a video in front of your customer?
Your website is the best place to start utilizing video. Google loves video and so will your visitors, it's a no-brainer for SEO.
Email is a staple for marketing and videos can increase conversion rates 2 or 3 times. Interactive video can increase them at a much higher rate.
Social Media platforms platforms like Snapchat and Twitter
Engage with Brands on Social Media: A Framework
TaggCRM is the Next Revolution in
Interactive Video Marketing
TaggCRM lets you record video, tagg with "calls to actions", share to social platforms and receive notifications, all right from your phone!